Opening Your Small Business…

After you’ve been to http://www.smallbusiness.xo.com/ and hired a part-time accountant you may feel like you’re getting close to opening your own small business. But if you’re a woman you’ve got a few extra steps to go – here are some of our suggestions for getting your business off to the right track:

1. Talk to Your Neighbors: It’s a great idea to establish a community in your area BEFORE you open the doors. Give away samples or coupons and generally just introduce yourself – people will know you’re the boss and not whatever man happens to be behind the counter that day.
2. Talk to Media: One of the best things about being a woman in small business is the novelty. IF you talk to local papers and magazines you’re likely to get a feature story – have something interesting to say about your business or the challenge of balancing family and work.
3. Hold Your Ground: It’s a tough start as a woman in business – be prepared to stand your ground. Get a good lawyer lined up and make sure to identify potential adversaries in the area before you’re up and running.