Tips For Writing Effective Recruiting Ads

When it comes to finding new potential recruits for your home business opportunity, it all starts with the recruiting ad. Below you will find some tips
on how to write up an effective recruiting ad.

#1. I state my companies name several times in my recruiting ad. (I know this isn't possible for some home party company reps, which is a shame because COMPANY NAME in your advertisement is extremely important.

#2. I list all start up costs involved. I don't have the reader guessing at it. It's important to list the start up cost in your advertisement so that you are not wasting your readers time nor your time.

#3. If your company has Quota's, it should be listed in your ad or at the very least, mentioned to the prospect during your first initial contact with them.

#4. Clear understandable English! Do not use business slang terms, business abbreviations or wording to purposefully confuse the potential new recruit.

#5. Hype! Do not over hype your business opportunity! Why? It can scare people off into thinking you are advertising some "too good to be true" type of scam. In addition, f they fail at the business opportunity they can and will come back at you and say "You claimed I would make XYZ and would get XYZ bonuses and perks." Keep your advertisement professional and state FACTS.

#6. Recurring Business Costs. I think its important to let new potential recruits know up front what any recurring business costs will be. Examples: membership fees, website fees, payment processing fees, monthly catalog fees, etc.

#7. Advertisement Length. Too often these days, I see a ton of online advertisements that consist of 2 sentences with a third sentence that says "contact me for more information". That is an unprofessional advertisement. Your advertisement needs to provide the reader with concise business opportunity information.

#8. Proof read your advertisement! Better yet, have someone else proof read it and offer you their ideas on what changes need to be made. Typos and grammar mistakes make you look unprofessional.

#9. Know your business opportunity inside and out! Nothing looks more unprofessional then when they start asking you questions and you do not
know the answers. I feel if you are going to be recruiting, its your JOB to know your company information and policies inside and out. I once
had a lady who was only in her company for 32 hours try to recruit me. That was a big turn off for me. I am not saying you have to be with your company for a few years...what I am saying is that you should know
there is to know about your company and business opportunity before presenting it to others.

#10. Don't overload your recruiting advertisement with graphics. A lot of older computers can not handle a slew of web graphics nor do they want to sit and wait for all of those graphics to load in.

#11. When you decide to recruit for your business, you need to realize that you have to set aside time to help train your new consultants/recruits. It's not right to go on a recruiting BLITZ and then dump them all on your upline for training. It's also your responsibility to help train them.

The comments above are solely mine and are not for or against any particular home business company.

Written By: Shelly L. Hill
http://my.tupperware.com/Ravish30